Alexader Britz has been the head of “Digital Business Transformation & Internet of Things” at Microsoft Germany since June 2016.
Prior to this role he was in charge of all Government related business in Germany and served as General Manager Europe of the Microsoft Health Solutions Grou; as well as the head of Microsoft Health Solutions Group in Europe with focus on intelligent software solutions for hospitals.
Before joining Microsoft in 2010, Britz held various management positions at Philips. He headed, among others, Philips Healthcare’s sales activities in the field of magnetic resonance imaging in Europe, Africa, Asia, Latin America and the Middle East, and was responsible for the activities of Philips Healthcare IT for Germany, Austria and Switzerland.
In addition to his experience in healthcare, Alexander Britz was also active in other industries. He was European Sales & Marketing Director for Philips Special Lighting, headed Marketing for Philips Light in Germany, Austria and Switzerland and joined Philips Semiconductors in the Identification & Marketing in the Asia / Pacific region.